Daughter of the illustrious Grande Dame of the lingerie world, Janet Reger, Aliza Reger has taken over the business as Chief Executive. She has watched the business grow from strength to strength with stockists nationwide and internationally. The Millennium saw the launch of 'Reger' by Janet Reger at Debenhams and the range has rapidly become the best selling designer lingerie in the Debenhams collection.

Aliza travelled extensively with her parents during her childhood and became fluent in French and German. She absorbed the excitement and glamour of the swinging sixties when her mother established the lingerie emporium. This has contributed to her young, dynamic and imaginative approach to the business and the designs. Always visionary, the collections are devised using only the finest quality fabrics in innovative designs; this makes Janet Reger a firm favourite with the fashion press.

Aliza Reger has overcome personal tragedy in her life and is an inspirational role model. She is a regular contributor to radio, television, magazines and newspapers. Her wealth of experience in life as well as in the media, coupled with her personable friendly charm, makes her an ideal spokesperson for the lingerie industry and an ambassador for women's issues.